Organica Technologies, LLC
Package Design, Print Advertising
How does a little fish survive a swim in a big pond?
By creating a look that’s completely unique, and creates a big-brand splash.
Organica Technologies came to Reese in 2008 with a unique challenge: recreate outdated packaging for their pond products line that will wow the buyers at Lowe's.
Reese immediately set to work studying the competition’s package design and brand strategy, along with the purchase process for the category as a whole. We came up with a design that was totally unique – focused on lifestyle; and the people and animals that benefit from using organics.
The results?
Lowe's was thrilled. (They took the whole product line and unseated the incumbent product.) And so was our client.
