Factory Point National Bank
Branding, Collateral Materials, Advertising
While developing a brand is never easy, re-branding a bank that is more than 100 years old presents a special set of challenges. But nothing that couldn’t be solved by our four-part branding process.
Factory Point was a respected community bank serving the areas around Rutland and Manchester, Vermont. However, the bank’s leadership team felt the brand had become “stale” and was losing “relevancy” with its customer base.
So Reese used focus groups and personal interviews with community leaders, bank employees, customers and non-customers to give us insight into the dynamics of how Factory Point was perceived. Our findings, and our rigorous analysis of secondary research sources, eventually became the foundation for our branding recommendations.
But before we went public with the new branding, the first sale had to be made to the employees. So we created a special event attended by all bank employees to obtain their buy-in. It was a huge success.
And why not? As expressed in the Brand Creed, Factory Point’s new branding appeals to customers and employees alike.
The Brand Creed
You Deserve A Bank Like This
We work like you work.
We live where you live.
And we understand your needs.
That’s why we offer what you need to make your life or business better.
Just as you deserve.
